Awake or not awake. Isn’t trying to classify someone as “awake” or “not awake” just another way of segregation? By using those labels it brings further separation rather than the unity that is needed.

I find it interesting when people throw their views on you. I’m sure I do this as well and that’s why I can recognize it. Most of the time I think they are sharing what they need to hear as well, probably as much if not more than the person which whom they are talking.

So if I’m hearing the gospel from a person who has proclaimed to be “awake”, I question why they are telling this, especially when it has not been prompted. If I bring this back to marketing, it is when a brand is forcing its message upon a consumer when the consumer would rather feel like they are discovering it for themselves.

Immediately I pull back in situations like these. I try to really listen to what is going on, not just what is being said. I listen and I choose my next action, which is generally to exit.